In the fast few years, there is a paradigm shift in pharmaceutical companies from the domestic to the international market. Indian pharmaceutical companies are now focusing on the global market for their growth strategies. The government of India is also facilitating the sector for enhancing export by a conducive policy environment. Pharmaceutical marketing in India is a highly competitive business. Though Indian Pharmaceutical industry caters about 16 percent of the world’s population, it remains small, accounting for only one percent of global industry turnover. Indian pharma industry is trying to build the necessary infrastructure and enforcing mechanism and at the same time ensure affordability of medicines for chronic disease as life saving drugs. Markets are expanding their presence in domestic market and exploring global market for their growth strategy because of profitability.This article discusses about the strategic approach and commonly used business level strategies to become sound global presence in the pharmaceutical sector.

Pharmaceutical, Industry, Export, R&D, Mergers, Acquisitions, Strategies