Volume 20 No 20 (2022)
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Customers' Satisfaction Towards Mobile Banking with Reference to Ambasamudram Taluk
Santhi K.B,Dr. P. Velayutham
Abstract
The paper examined the customers' satisfaction with the mobile banking services offered by commercial banks in the Ambasamudram Taluk.The researcher used a convenient sampling technique to identify the mobile users of commercial banks in the Taluk. The researcher constructed a strong questionnaire consisting of closed-ended questions based on previous studies and objectives framed for the present study. The researcher selected 150 mobile bank users and personally distributed the questionnaire, and 139 fully completed responses were received from the respondents. The study revealed a significant association between the mobile banking services of commercial banks in the study area and their customers' satisfaction.
Keywords
Customer Satisfaction, Mobile Banking, Facilities, Ambasamudram Taluk.
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