The use of neuroscience and cognitive science in marketing is known as neuromarketing. This can involve market research that looks for consumer demands, drivers, and preferences that conventional techniques like focus groups and surveys are unable to reveal. The objective of this research paper is to study the awareness of neuromarketing techniques amongst customers and its impact on their purchase decision. Researchers have collected the data from 180 respondents using survey method with the help of wellstructured questionnaire. The researcher identified that descriptive research design and Non probability convenience sampling method is suitable for the research study. The findings of this study will be useful to many companies to modify their neuromarketing techniques and to design the new techniques for customer retention and customer acquisition.

Neuromarketing, Customers perception, Customers awareness, Effectiveness, Multinational corporations. etc.