Volume 16 No 3 (2018)
 Download PDF
Decision-Making Mechanism under Economic Management Risk Based on Event-related Potential Neuroimaging Technique
Ronggang Zhang
Abstract
This paper aims to gain more insights into risk-based decision-making of the brain. For this purpose, the author decided to adopt such methods as electroencephalography (EEG) experiment, literature review and hypothesis testing. Based on the neuroscience for decision-making, the mechanism of management risk-based decision-making was investigated under different economic risks. Then, the “economic management risk-based decision-making” hypothesis was presented in light of the mathematical model for risk-based decision-making and the neuroscience for decision-making. After that, the author prepared the detailed design of an experiment and conducted preexperiments. The high-time resolution event-related potential (ERP) technique was adopted to capture the signal processing procedure and neural action pattern in the brain in different risk scenarios. Through the analysis of the experimental data, it is discovered that the brain’s decision-making under economic management risk demonstrates the decision-maker’s adaptive choice. The research findings provide valuable reference for the decision-making of enterprise managers.
Keywords
Risk-Based Decision Making, Electroencephalography (EEG) Experiment, Event-related Potential (ERP), Neuroscience for Decision-making
Copyright
Copyright © Neuroquantology

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Articles published in the Neuroquantology are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJECSE right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.