The main objective of this strategy is to develop the optimized strategy of oil and gas industry by using the SWOT analysis technique and combining it with Fuzzy Analytic Hierarchy Process (FAHP). In this regard, different analytical levels are determined based on the Fuzzy Analytic Hierarchy Process (FAHP). The first level or the purpose includes the selection of best strategy; the second level or the criteria consists of four factors including S, W, O and T; and the third level or the options includes the overall marketing strategies: Offensive, defensive, conservative and competitive. Therefore, the second level binary comparison is initially performed by FAHP method, and then the binary comparison of sub-criteria is separately calculated, and the strategic region of oil and gas industry is determined at the end. The questionnaire is the data collection tool in this study. Based on the results of research, the local oil and gas industry has been faced with more opportunities in terms of external factors, and more strength in terms of internal factors; and the development strategy should be adopted for this group of indices.

Marketing strategy, oil and gas industry, SWOT Matrix, Fuzzy Analytic Hierarchy Process (FAHP)