


Volume 20 No 20 (2022)
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ECONOMIC PRINCIPLES OF DEVELOPMENT OF ADVERTISING SERVICES IN THE DIGITAL ECONOMY
Mirzaev Kulmamat Jonzokovich, Rabbimov Elbek Abdulloevich,
Abstract
The article describes the system of indicators representing the effectiveness of advertising services
based on the number of consumers provided with advertising services, the impact on the sale of
services, consumer evaluation, digitalization, and the level of profitability, the structure of the
Republican services market, considering the offer of advertising entities, infrastructure provision, and
state regulatory mechanisms in accordance with consumer demand for advertising services, also the
factors affecting the reduction of costs and increase of profits of the services provided to the advertising
industry using digital technologies and the creation of conditions for innovative development of services
Keywords
advertising services, advertising entities, digital technologies, digitalization, indicators, infrastructure provision, services market, efficiency, profitability.
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