EFFECT OF DETERMINANTS ON PURCHASE INTENTION TOWARDS ENERGY-EFFICIENT HOUSEHOLD APPLIANCES

Volume 20 No 21 (2022)

Dr.A.Michael John SJ, M. Siva Bharathy,

DOI: 10.48049/NQ.2022.20.21.NQ99071

Abstract

ndia is a market that is varied, with different groups of people, varied income levels, geographical regions, different different languages, and urban area /rural area mixtures, which results in a wide range of consumer preferences and likes. Various societal stakeholders have focused on the rapidly deteriorating state of our climate for the past 50–60 years.

Keywords

Convenience sample, Determinants, Effect on Purchase intention

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