The fashion industry is always under pressure to surprise consumers with daring new looks. Style is not something that simply occurs in one field. It's in the air, on the ground, in our heads, and in the way we live. To put it simply, fashion is the art of making clothing. From the textile patterns of ancient societies to various art forms, fashion has always taken inspiration from other creative mediums. Based on these findings, the present-day investigator has developed a new artistic language: the indo-western fusion. The findings suggest that the pattu market has been rising over the last several years, but that providing consumers more choice is essential to further developing the business. In light of this need, we designed new pattu motifs to include into our indo-western line of apparel. The designer clothes were well-received in the marketplace, indicating that buyers saw value in them. In addition, a design intervention CD was made available to weavers and designers to help them come up with new ideas for textile designs and accessories.

Arts and Humanities Arts and Recreation Design, Intervention