Electronic Word of Mouth Factors in Social Media influencing Generation Z's Purchase Intention: Towards a Conceptual Framework

Volume 20 No 6 (2022)

Abdulla Saleem Haroon1 , Alex Ng Hou Hong, Wong Chee Hoo , Lim Kim Yew , Toong Hai Sam , Yip Foong Yee

DOI: 10.14704/nq.2022.20.6.NQ22327

Abstract

The advances of information technology and the emergence of online social media platforms have changed the way information is transmitted and have transcended the traditional limitations of word of mouth (WOM) by bringing a new perspective for electronic word of mouth (eWOM)

Keywords

Electronic word of mouth (eWOM), social media, purchase intention, generation Z, information quality, information usefulness, information credibility, attitude toward information.

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