Volume 20 No 12 (2022)
Download PDF
Emerging trends in artificial intelligence-based bankingServices: application of UTAUT model towards individual acceptance
Preeti Sharma, Navneet Kaur
Abstract
Acceptance of new technology, particularly internet banking, is
becoming a more pressing issue in the business world. Many
studies on internet banking have found that IB users' experiences
and perceptions are critical to the success of the service. To
determine factors that influence Internet Banking adoption, the
study could employ a Unified theory of acceptance and use of
technology (UTAUT), anxiety, and security risk. 116 responses
were collected for data collection, and PLS-SEM was employed
for factor analysis. The SEM revealed that predictors explained
roughly 53.5 percent of the variance in user intention to use
internet banking. Users' intentions to use internet banking were
most strongly influenced by the integrated UTAUT model.
Furthermore, the UTAUT model integration can assist academics
and policymakers in better understanding how to promote
Internet banking acceptability among commercial bank clients,
ultimately contributing to the growth of internet banking
acceptance. This paper provides a different perspective on
internet banking among consumers of commercial banks. The
RBI and bank managers should focus on technological and
service quality factors to boost internet banking users' confidence
Keywords
Internet Banking, UTAUT Model, anxiety, security risk.
Copyright
Copyright © Neuroquantology
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Articles published in the Neuroquantology are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJECSE right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.