Entrepreneurship is the process of creating, developing, and marketing new goods or services. The presence of an entrepreneur is often associated with innovation in a business model. For example, Apple’s focus on design innovations has been credited to Steve Jobs as an entrepreneur. This study is conducted to assess the impact of entrepreneurial cognition on business model innovation among Indian entrepreneurs and finds that they tend to be more innovative than their non-entrepreneur counterparts. Case study analysis of Indian entrepreneurs is conducted to understand their cognition, personality traits and other factors that influence business model innovation among them. Based on it researchers prepared small case studies. The study reveals that entrepreneurial cognition has a positive impact on business model innovation of Indian entrepreneurs, who are able to create innovative models reflecting the circumstances they face in their specific local environment. The study also shows that the entrepreneurial cognition level is significantly dependent on various personality traits including openness to experience, extroversion, agreeableness and conscientiousness

Entrepreneurship; Business Model; Innovation; Cognition; Personality Traits; Case Study Analysis