Volume 18 No 2 (2020)
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Evaluating Employee Well-being and Productivity during Digital Transformation in Iran's Tech Industry: The Mediating Role of Cultural Adaptability
Bahman Moghimi
Abstract
This study investigates the impact of digital transformation on employee well-being and productivity within Iran's tech industry, emphasizing the mediating role of cultural adaptability. Utilizing a mixed-method approach, we analyzed data from 384 questionnaires and conducted interviews and focus groups with 150 managers and supervisors. The quantitative analysis, supported by regression and structural equation modeling, reveals that digital transformation, driven by IoT, AI, digital literacy, and knowledge management, significantly enhances employee well-being and productivity. Cultural adaptability emerged as a critical mediator, with adaptable employees better managing technological changes, thereby improving their well-being and productivity. The qualitative insights corroborate these findings, highlighting themes such as adaptability to technological changes, stress and workload management, and the importance of a supportive work environment. These findings contribute to the theoretical understanding of digital transformation and provide practical recommendations for tech companies to foster a resilient and productive workforce.
Keywords
Digital Transformation, Employee Well-being, Productivity, Cultural Adaptability, IoT, AI, Knowledge Management, Iran's Tech Industry
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