Life Insurance Corporation Policyholder’s expectations are at an all-time high. People expect fast, personalized service wherever and whenever they need it, and in order to compete, insurers need to offer the best, most seamless experiences possible across technologies, apps, communications, and customer service. Hence the study analyses the expectation and attitudes of the policyholders towards Life Insurance Corporation of India in Thoothukudi District. To study the relationship between demographic profile of policyholders and expectation and attitude towards LIC services, One-way ANOVA test are employed. The result shows that, the three variables namely age, gender and marital status are more influencing the policyholders’ expectation towards LIC services in the study area. Another three variables namely age, monthly income and year of experience are more influencing the policyholders’ attitude towards LIC services in the study area.

LIC, Policy Holders, Attitude and Expectation.