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Volume 20 No 15 (2022)
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FACTORS AFFECTING THE EXPORT PERFORMANCE OF COFFEE ENTERPRISES IN VIETNAM
Khanh Cuong Luu,Tran Thi Kim Anh,Thi Tuyen Dang,Cao Duc Huy,Thi Tam Le
Abstract
From data obtained from 201 enterprises operating in the field of exporting coffee products, this
study analyzes the impact of export innovation, international orientation, and dynamic capacity on
export efficiency of Vietnamese coffee enterprises. The results showed that all three of these factors
had a positive influence on export efficiency and the most influential factor was international
orientation. In addition, the results show that in order to improve dynamic capacity, businesses
should improve all three aspects: financial resources, relational resources and information resources.
In addition, decentralization in enterprises also has a great influence on the export innovation ability
of Vietnamese coffee enterprises. Therefore, businesses should also prioritize operating in this
direction to improve export innovation
Keywords
Export performance, export innovativeness, international orientation, dynamic capability
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