


Volume 20 No 20 (2022)
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FACTORS INFLUENCED TO PROCURE FOUR WHEELERS
B. JEMIMA GRACE, Dr. J. FERUSHA PEARL
Abstract
In today's world, the four-wheeler has become a necessity and an integral component of daily life. Due
to the advent of globalisation and deregulation, there is stiff competition among a wide range of
automobile manufacturers that are concentrating their efforts on conquering the Indian market.
Cars, previously considered a luxury, have now become a part of day-to-day life and have become
necessity. Consumer demands can be met based on their interests and requirements. In today's market,
purchasers place a higher value on four wheeler vehicles that are simple, convenient, elegant, and
comfortable rather than vehicles that are very complicated. Consumer behavior is complex and it
varies from one individual to the next, as well as from one thing to the next. This study aims to identify
the demographic profile of buying behavior of the customers and factors influencing to acquire four
wheelers. Data has been collected from vehicles users in Kanyakumari district. Both First hand
information and secondary facts has been collected. Stratified random sampling was used for selecting
150 sample respondents and the responses are fed into SPSS Version 22 for analysis and validation of
the statements
Keywords
Consumer Behavior, Four wheelers, Indian Market, Procure
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