Volume 20 No 20 (2022)
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FACTORS INFLUENCING AN INDIVIDUAL TO BECOME A MICRO-ENTREPRENEUR: WITH SPECIAL REFERENCE TO ANANTNAG DISTRICT OF JAMMU AND KASHMIR
WASEEM GANI , Dr. K. VIJAYARANI
Abstract
This paper examines the factors influencing an individual to start a new venture. The study is based on both the primary and secondary data. The primary data has been gathered through interview schedule and secondary data has been collected from, magazines, books, articles, and websites etc. The data has been analysed by using SPSS 25.0 version software, percentage and descriptive statistics are used to find out the results. The chi-square and one way ANOVA test has been applied to test the null hypothesis. The study concluded that in district Anantnag the micro-entrepreneurs are influenced by various factors, likewise:“generation of income, ambition of life, family business, self-employment, eradication of poverty, lower cost of investment, less competition in the market, to attain high status in the society, and high level of profitability in business.
Keywords
entrepreneurship, influence, factor, ambition, self-employment, poverty, investment, profitability,
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