


Volume 20 No 10 (2022)
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FACTORS INFLUENCING CUSTOMERS BUYING BEHAVIOUR TOWARDS HERBAL COSMETIC PRODUCTS
Dr. N. Uma Maheswari, Dr. J. Balamurugan, Dr. N. Selvam, Dr. N. Nagalakshmi, Dr. M. Abirami, Dr. C. Prabakaran
Abstract
In this article deliberation products and the purchasing power of the girls that increase the flavour of the
products of the industries producing up to USD 274 billion dollars across the universe. In India, the
aromatization of the growth in trade increased rapidly at the speed of eighteen percent. The
development increased awareness on health aspects among the people. The flavours of the cosmetics
trade of goods pays a lot of attention to the seasoning of the goods of colour, fragrance, skin care and
makeup cosmetics goods to satisfy the clients to ensure ownership of the growth of the seasoning
aesthetics of the merchandise. Maintain home while the people of the area of the unit is ready to use
the cheap and no facet of the impact of the seasoning of the goods for the natural sound of the
sentence and its fantastic performance. The study of descriptive nature, which includes the primary and
secondary data. The sources of primary data collected through structured Interview and secondary data
collected, the Library, the Internet and Magazines. The present study Sampling design adopted the
convenience sampling non-probability method in Dindigul District of Tamil Nadu. For the study, 150
samples were selected on the basis of a simple random technique
Keywords
Herbal Cosmetic Products, Influencing Customers and Buying Behaviour
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