


Volume 20 No 22 (2022)
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FACTORS INFLUENCING THE ADOPTION OF EXECUTIVE EDUCATION - AN EMPIRICAL EXPLORATION
Rekha Vedagiri
Abstract
In today’s world, universities and institutes are adopting new technologies to impart skills and
knowledge to the executives such as live classes, webinars and virtual learning. Executive
Education aims at developing executives who can encounter the emerging and unforeseen
circumstances of the business. Universities offer two types of executive education like open
enrollment and customized education which provides quality education to the executives. In
last decade, it has been observed that number of candidates opting for executive education has
been increased, which makes extremely important for institutes and universities to know what
are the factors that influence candidates to opt for executive education. Hence, this study aims
at determining the factors that influence the executives to opt for executive education. The
study also aims at determining the most and least important factors.
Keywords
Executive Education, Virtual Learning, Factor Analysis, Career Growth, Learning Opportunity.
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