Volume 20 No 22 (2022)
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Facets of promotional communication in colonial India as experienced in public relations practiced by the local selfgovernment.
Dr. Rajesh Das, Pramiti Roy
It is said that Municipalities and the local governments have always been centres of power symbolising the co-operation of human effort for fulfilling human destiny. In this regard the paper tries to evaluate how local self-governments communicated with their citizens and engaged them in a process which directly impacted their ability to maintain peace, order, and good governance. Also how the government touched every aspect of the society and virtually every facet of governance was closely tied to and was relying upon public relations owing to layered communications strategies that included intrapersonal, interpersonal, group, organisational, and public communication levels, as well as the ability to target and analyse audiences or stakeholders. According to Robert, E. Denton and Garry C. Woodward political communication is the way and intentions of message senders to influence the political environment ; this refers to the Calcutta Municipal gazette’s (The official organ of Kolkata Municipal Corporation) socio-political nature in general and how it has been successful at various levels from igniting the spirit of nationalism during the preindependent era highlighting India’s freedom struggle through letters, speeches, addresses of stalwarts like Mahatma Gandhi, Netaji Subhas Chandra Bose and Rabindranath Tagore and various news items.
Kolkata Municipal Corporation, Local self-governments, Promotional communication, Political scenario, Calcutta Municipal Gazette
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