Usage of Internet, Smartphone and its applications has seen a tremendous growth in hospitality and tourism industry. In today’s rapid world people use smartphones not only for their day to day activities instead they make use of smartphones for their trip planning activities also. Now many academicians also focused their study on consume r’s intention to adopt the smartphone and other technological advancements. The purpose of this study is to identify the factors that affect the adoption of smartphone and its applied apps. These factors were identified form various previously used technological acceptance mode like TAM, IDT, SCT, UTAUT, UTAUT-2. The result of the study identified that Performance expectancy, Effort expectancy, Social influence, Hedonic motivation and facilitating condition are the most relevant factors that affect the adoption of smartphones by the consumers

Smartphone adoption, Smartphone applications, Technology adoption,