


Volume 20 No 20 (2022)
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Factors influencing the adoption of business intelligence for managing Jordanian SMEs during the covid-19 epidemic
Mohammad Issa Al Zoubi
Abstract
The major goal of this study is to investigate how business intelligence is used to develop business
operations in SMEs, as well as the elements that influence business intelligence adoption. Following the
sample verification procedure, 232 samples were collected. The SEM software was used to process all of
the data acquired in the research investigation. The study's findings show that TOE has a significant
effect on SMEs' adoption of business intelligence solutions. According to the study's results, the
researcher believes that leaders and decision-makers in firms would use business intelligence systems to
define all activities, responsibilities, and work procedures in order to increase organizational
ambidexterity and performance
Keywords
Business Intelligence BI, Artificial Intelligence AI, TOE, Adoption, SMEs
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