Volume 20 No 22 (2022)
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Film Promotions on Social Media and the Audience Perception: An Analytical Study
Dr. Sachin Bharti , Dr. Divyani Redhu
The film industry has adapted several new promotion and marketing methods as a direct result of the passage of time and the development of new technologies. The producers’ ultimate goal is to spread the word about the movie to the widest possible audience in the hopes of luring people to see it in theaters. Recent years have seen an increase in the use of new media, particularly social networking websites, in film marketing and promotion. This has resulted in the process taking on a new dimension. The film industry has begun to use social media as a marketing and promotion tool in response to the growing number of users in the realm of social media and the general trend toward moving more aspects of life online. As a result, the audience of this perception is to determine whether or not social media is a viable marketing channel for the Hindi film industry and how audiences feel about it. Different media outlets are converging with one another and other kinds of media as a direct consequence of the digitization and networking of computers in this digitally convergent environment. In this setting, it is reasonable to examine the scope to which the film industry and social media are converging as if they were two distinct and independent forms of communication. In addition, it is essential to know how social media is used within the film industry and its impact on audience perception in terms of influencing movie viewing choices.
Film Promotions; Audience Perception; Social Media; Facebook; Instagram; Twitter; YouTube
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