The research is primarily focused on generation Y female consumer satisfaction on marketing mix towards baby care products in Chennai city. Modern marketing is highly focus on customer oriented. The entire business processes turn around to fulfilling the customers by satisfy their requirements by providinggood services. Even now companies are concentrating on wants, needs and preferences of the consumers and bring more innovative ideas to introducing new products into the market. When it comes to baby care products, while buying parentsexpress much attentionand more cautious over the health and hygiene for their babiesespecially mothers are always anxious with obtaining the finest products in the market and their foremost thing is to look after the child’s safety and wellbeing. The researcherapplied 7Ps of marketing mix (Product, Price, Place, Promotion, People, Process and Physical evidence) to analyse the customer satisfaction level. To test the research model, researcher framed a structured questionnaire and with collected data analysed by percentage analysis, Cronbach Alpha, Descriptive analysis and regression. The researchdiscloses that the result of generation Y female consumer satisfaction on buy back intention is to provide better results for achieve the market.

Generation Y female, Baby Care, Baby Care Products, Customer satisfaction, Marketing Mix, Chennai City