This study analyses the impact of sustainable supply chain practices on operational costs and customer satisfaction found that these practices do not significantly impact operational costs. The research, which involved data from 70 logistics firms, contradicts the common perception that green initiatives increase financial burdens. The study also found no significant relationship between carbon emissions reduction and customer satisfaction, suggesting that customers may prioritize service efficiency and pricing over environmental considerations. The findings suggest that increased consumer awareness and targeted marketing strategies are needed to enhance the perceived value of green logistics. The study contributes to the ongoing discourse on GSCM by providing empirical evidence on the economic viability and customer perception of sustainable logistics practices. ‘Green Supply Chain Management’ (GSCM) has garnered considerable attention in the logistics sector owing to escalating environmental concerns and regulatory demands. This study examines the influence of adopting sustainable practices on operational costs and investigates the relationship between carbon emissions reduction and customer satisfaction. A quantitative methodology was utilised, gathering data from 70 logistics companies and analysing it through ANOVA and Pearson correlation. The findings demonstrate the following two points: 1. The adoption of sustainable practices does not significantly influence operational costs (p = 0.6203). 2. The reduction of carbon emissions exhibits no substantial correlation with customer satisfaction. These findings offer insights for logistics companies contemplating sustainability-oriented strategies while reconciling financial and customer-related results.

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