


Volume 20 No 21 (2022)
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HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES (A study with special reference to Agra)
Robin Verma, Ankur Kumar Agrawal
Abstract
The study focuses on the potential problems with tourism that might be seen in and around the city of Agra and the areas that need to change for improved tourism. The current study is conceptual and exploratory in character. In order to identify the problem areas and current difficulties facing the tourism business, data were gathered from secondary sources such as research journals, books, newspaper articles, expert interviews, and hoteliers' comments. Websites were also consulted. The study's focus is on the existing human resource practices in the tourism sector in and around the city of Agra. This study also discusses many problems and difficulties with financial and operational procedures. Findings show that the Agra tourism business faces numerous problems, including "Backpacker tourists," a weak management system, subpar infrastructure, and dissatisfied visitors. Pollution may have given the world's most renowned monument to love a yellowish hue on top of its white marble, doing what seems to be irreparable damage. The mausoleum and its integrated complex of buildings are estimated to have brought in Rs 21.84 crore, primarily from entrance fees. However, in the most recent fiscal year, the authorities only allocated Rs 2.85 crore, or a small portion of the revenue, for Taj upkeep and repairs. Heritage experts have cautioned that much more will be required to maintain the edifice because of the very filthy Yamuna making a massive loop to almost touching distance of the northern face.
Keywords
Tourism business, Taj, Heritage, Backpacker tourists.
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