Women's apparel was formerly a small but rapidly growing industry. Customers' priorities have shifted as a result of their focus on apparel. By learning more about the apparel-buying preferences of working women and assessing the impact of the "big five" personality traits on the many factors that affect these decisions, this study aims to fill a gap in our understanding of Indian consumers' clothing-buying habits. That's why 480 working women were surveyed: 26-35-year-olds, 36-45-year-olds, and 46-55-year-olds. The investigation took place in Jaipur, Rajasthan's capital city. A simple and fast procedure was used to choose a representative sample. To analyze the data, we calculated averages, correlated variables, and calculated percentages. The majority of working women in all three age groups are monthly clothing shoppers. Customers' clothing-buying habits may be broken down into two distinct categories: the store's atmosphere and the availability of sales.

Dimensions, Apparel, Buying, Behaviour and Working Women