The social media is a powerful and indispensable tool for education and business looking to their reach, connect with their target audience, and increase their knowledge, get more innovation ideas and entertainment. By using the unique features of social media platforms and creating engaging content, students can improve their skills, increase ideas, and ultimately it help to achieve their goals. It is essential for students to continuously monitor the daily updates, news, and refine their knowledge ideas and make effective and delivers the desired results. Over sharing personal information and data thefts comprises user privacy and exposes them to fraud. The use of social networks to make fake connections rather than meaningful relationships can be detrimental. Excessive checking of notifications and mindless scrolling creates addictive behaviour impeding real life relationships and well being. Studies have revealed that social media usage is associated with low self esteem, anxiety and depression, especially among students. Thus the researcher choose the topic “impact of social media among college students in palayamkottai”. The researcher adopted the exploratory study for the research, both primary and secondary data adopted for analysis.

social media, education, knowledge, research.