Volume 20 No 20 (2022)
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IMPACT OF UNDERWEAR EDUCATIONAL INTERVENTION PROGRAMME ON KAP OF EXPERIMENTAL AND CONTROL GROUPS
T. Devi , R. Sujatha and N. Rajani
Abstract
Undergarments commonly worn by women today include brassieres and panties (also known as knickers), while men often wear briefs, boxer shorts, and boxer briefs. The outerwear for women have undergone a tremendous change in the recent past – from salwar- kameez and saris to denims and tshirts and feminine tops, especially in the urban areas of India. An increasing number of female demography is entering professional lives where they need different outerwear for office, parties and recreation, as a result of which, they opt for innerwear that matches the outerwear. The women are getting more conscious of their health and physique – a phenomenon increasingly witnessed with the sprawling gymnasiums in the neighborhood basements. It is the fitness factor which has given rise to the sales of sports brassieres and briefs that suit the sporting activities of women. Special occasions like marriage ceremonies and social gatherings call for a different outerwear and matching innerwear. Today, underwear is regularly connected with the suggestive, particularly in films or in promoting, and clothing and under wear assumes a basic job today in making bodies female, just as decently pleasant and attractive. This isn't completely a female issue, yet it is essential for what is here and there called our advanced "body work": "the exemplified ordinary work that people attempt to change and 'improve' their bodies" (Tsaousi 2013, Wood 2016).
Keywords
Underwear types, Underwear brands, Underwear market, Intimate wear
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