


Volume 20 No 20 (2022)
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IMPACT OF UNDERWEAR EDUCATIONAL INTERVENTION PROGRAMME ON KAP OF EXPERIMENTAL AND CONTROL GROUPS
T. Devi , R. Sujatha and N. Rajani
Abstract
Undergarments commonly worn by women today include brassieres and panties (also known
as knickers), while men often wear briefs, boxer shorts, and boxer briefs. The outerwear for women have
undergone a tremendous change in the recent past – from salwar- kameez and saris to denims and tshirts and feminine tops, especially in the urban areas of India. An increasing number of female
demography is entering professional lives where they need different outerwear for office, parties and
recreation, as a result of which, they opt for innerwear that matches the outerwear. The women are
getting more conscious of their health and physique – a phenomenon increasingly witnessed with the
sprawling gymnasiums in the neighborhood basements. It is the fitness factor which has given rise
to the sales of sports brassieres and briefs that suit the sporting activities of women. Special occasions
like marriage ceremonies and social gatherings call for a different outerwear and matching innerwear.
Today, underwear is regularly connected with the suggestive, particularly in films or in promoting, and
clothing and under wear assumes a basic job today in making bodies female, just as decently pleasant
and attractive. This isn't completely a female issue, yet it is essential for what is here and there called our
advanced "body work": "the exemplified ordinary work that people attempt to change and 'improve'
their bodies" (Tsaousi 2013, Wood 2016).
Keywords
Underwear types, Underwear brands, Underwear market, Intimate wear
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