Volume 20 No 22 (2022)
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IMPACTS OF SERVICE QUALITY ON LOYALTY OF THE CUSTOMERS TOWARDS INDIA POST
K.CHITRA,Dr.S.M.A.Syed Mohamad Khaja
Abstract
It was during the time of the East India Company that Tamilnadu's postal system was
established. Once Madras, it began as a way to distribute mail for the East India Company and its
employees. As of today, the system processes more than 80 million pieces of mail per day. Even
though India Post's postal services are less expensive, many people still prefer private couriers, just
as many individuals prefer other public and private banks' banking services. Many people are still
reluctant to visit the post office for various services. The study's primary goal is to examine the
relationship between India Post's service quality, customer satisfaction, and customer loyalty. The
most important finding is that customer loyalty is positively correlated with service quality. As a
result, the postal service holds public education events including rallies and awareness camps, as
well as distributing flyers and other promotional materials. Advertisements for India Post's services
must be made available in the local language as well, in order to reach those living in rural areas.
Keywords
Service Quality, Customer, Satisfaction and Loyalty.
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