Population health status is an important indicator of the economic and social development in a country. Based on the statistics of Chinese General Social Survey (CGSS2015), this paper analyzes the effects of mass media and life style on health through binary logistic regression analysis, and further studies the influence mechanism of brain cognition on health based on the literatures. According to the results of the study, mass media and life style have direct influences on health, and life style plays a mediating role between mass media and health; by contacting healthy information, brain cognition stimulates the consciousness and behaviours of the subjects, which affects the choices of life styles directly and leads to health disparities indirectly. The research conclusions provide practical basis for the development of healthy life styles and improvement of health conditions.

Health Disparities, Mass Media, Life Style, Brain Cognition