The growth of organic agriculture has been encouraged all over the globe as a means of enhancing the nutritional health of families, and Ecuador is not an exception to this trend. The purpose of this study was to determine the behaviours and perspectives of customers in Chennai towards the marketing of organic goods. This will assist us in gaining an understanding of the circumstances under which consumers get access to these foods, the position of the producer in relation to the market, as well as their perspective on the items in question. The research used a quantitative approach; it is descriptive; it included the deductive technique; and it was designed in a way that was not experimental. A survey was utilised as a method for collecting data, and there were 110 individuals from the general public who served as the sample. The research explained the mediating effect of promotions towards quality and purchase intention. This research may help direct the promotion and manufacturing of organic foods to better meet the demands of their customers.

Organic Food, Promotion, Quality, Purchase Intention, Consumers