Volume 16 No 5 (2018)
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Influencing Factors of Students’ Acceptance of Blended Learning Based on Cognitive Neural Network
Yongchang Zhang
Abstract
In order to study the influencing factors of students’ acceptance of blended learning, the structural equation model
is used to establish a model of students’ acceptance of blended learning, BP neural network is applied to analyze
the effect strength of each factor on the acceptance of blended learning, and empirical study is conducted to verify
the impact of perceived ease of use, perceived usefulness, learning atmosphere, and interactive behavior on the
students’ acceptance of blended learning. As the research results show, perceived ease of use and perceived
usefulness are important factors affecting the acceptance of blended learning; Factors such as learning atmosphere
and interactive behavior also affect the acceptance of blended learning, as the former can effectively enhance
learning interest and stimulate learning enthusiasm, while the latter determines the frequency and intensity of
blended learning exchanges and is an important influence factor for deepened learning; When learning background
is introduced into the study of influencing factors, it is found that learners' learning background plays an important
role in learning process and learning effect, and is also a key factor among many influencing factors; Learning
background has a direct impact on the quality of learning. It has a clear role in adjusting perceived ease of use and
learning atmosphere, but it does not have an obvious regulatory effect on perceived usefulness and interactive
behavior
Keywords
Structural Equation Model, Neural Network, Blended Learning, Acceptance, Learning Effect
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