This research paper aims to investigate the impact of social media advertising on consumer behavior and purchasing decisions. Through a comprehensive analysis of existing literature and case studies, the study explores how targeted advertising campaigns on social media platforms enhance brand awareness, drive consumer engagement, and influence purchase intentions. The research findings shed light on the increasing significance of social media advertising as a powerful tool in reaching and influencing a broader audience, ultimately leading to increased sales and brand loyalty. Additionally, the paper delves into the role of content marketing, influencer marketing, search engine optimization (SEO), and data analytics in the digital marketing landscape. It examines the effectiveness of valuable content, the authenticity of influencer recommendations, the importance of website visibility, and the utilization of data analytics to optimize marketing strategies. The research emphasizes the evolving nature of the digital landscape and the need for businesses to adapt their marketing approaches to leverage the full potential of internet advertising and digital marketing.

social media advertising, consumer behavior, purchasing decisions, brand awareness, consumer engagement, content marketing, influencer marketing, search engine optimization, data analytics, digital marketing.