Volume 16 No 5 (2018)
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Investment Behavior of Board Group Decisionmaking Based on Event-related Potential
Xiquan Wang
Abstract
With the development of society, group decision-making plays a more and more important role. As an important
part of decision-making field, group decision-making has obvious advantages in fairness, scientificalness and
rationality compared with individual decision-making. At the same time, the final result of group decision-making is
a result from negotiation with each member of the group participated in. Based on this, this paper studies the
behavior of board group decision-making investment through electroencephalogram (EEG) experiment, simulates
the process of board group decision-making investment behavior, and provides theoretical guidance for the
generation of enterprise investment strategy.
Keywords
Event-related Potential, Group Decision-making, Investment Behavior, EEG Experiment
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