Today, all organizations are made up of people of different generations, such as Baby Boomers, Generation “X,” “Y” and “Z” or Millennials. In the time of the pandemic in which the modality of telework was applied to extended and formalized until today for vulnerable people, public companies, in their obligation to ensure the integrity of their servers, need to implement labor strategies that allow their collaborators to work, the continuity of their activities and at least maintain their performance in order not to put at risk the fulfillment of their guiding elements. Therefore, this study proposes work strategies that allow optimizing the talent of public servants and improve the performance of public institutions in Salinas canton; For its development, qualitative and quantitative research was applied, and techniques and instruments were used that facilitated the enrichment of the information collected, allowing at the same time the configuration of conclusions that lead to refer that organizations that value and manage generational diversity become a source of richness of ideas, solutions and strategies, not only to develop new markets, better understand consumer needs, adopt new technologies and adapt to new market conditions, but also to consolidate success, optimize the use of resources, integrate solid and lasting human groups and guarantee the validity of the organization’s institutional values.

Strategies, Generations, Labor Management, Organizations