The outbreak of Covid-19 epidemic has been a once in an event which had altered the life as we had known. Governments and authorities across the world had taken every possible cautious action to avoid the spread of this unusual corona virus outbreak with prime concern over quarantines and lock downs forcing people to stay at their homes. This epidemic had ramifications in the media and entertainment industries, with severe consequences for films, entertainment events, theme parks and other conventional sources of entertainment. As a diversion from boredom, the first lockdown imposed behavior modifications and promoted experimentation. This has made the entertainment business significantly less predictable, necessitating far more flexible and reactive content suppliers, particularly traditional broadcasters. However, as the duration of these lockdowns stretched, people started to look for alternative sources of entertainment to keep their sanity in such stressful periods. This in turn resulted into an increase in digital media consumption in India. The purpose of this study is to determine the most powerful source of entertainment of this period, including a change away from conventional media, particularly among the younger generation, while also analyzing the demands of their forefathers. It has been observed that the millennial generation doesn't prefer radio as compared to older generations do, and the decline in usage and shift in behavior is striking. The younger generation has stopped listening to the radio and has instead resorted to streaming, with many of those surveyed preferring on-demand choices. This illustrates that younger music enthusiasts just aren't as interested in radio as their elder siblings, parents, and grandparents were, which also demonstrates that streaming is generally more desirable. As part of the research, a response from more than 100 persons was sought from various generations which have formed the basis of conclusions of this study

Pandemic, Podcasting, Youngsters, Listeners, Radio, OTT