Volume 20 No 22 (2022)
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MOTIVATIONAL AND SUCCESS FACTORS: THROUGH THE LENS OF WOMEN ENTREPRENEURSHIP
V.REGIMA , Dr.C.BRABA
Abstract
World over 1/3rd of the entrepreneurial ventures are run by women entrepreneurs. Special incentives and drives have been created in India to bolster the growth of women entrepreneurs. More than 50 per cent of Indians struggle to meet their most basic necessities and live in poverty. They can find a solution and escape poverty by launching an entrepreneurial venture, whether it be a small business, cottage industry, or handicraft. The sample size was 100. The primary data were analyzed in percentages and ANOVA. With growing awareness about the business and the spread of education, women have started shifting from 3Ps to 3Es, viz., engineering, electronics and energy. These are opportunities motivating educated women and even not highly qualified women to launch their own enterprises. Thus, this paper focuses on the motivational and success factors: through the lens of women entrepreneurs in Kanniyakumari District.
Keywords
Women entrepreneurs, Motivation factors, Independence, Economic Necessity
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