


Volume 17 No 6 (2019)
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Media as the Stronghold of Opinions and Value Judgments: Analyzing the Perceptions of the Population
VIKRAM SINGH RAUTELA
Abstract
As a result of the rapid translation across both the digital and physical realms made
possible by modern media technology, there are far-reaching repercussions on individual
behaviours and activities. The digital technologies that people use on every day for
interaction, knowledge, and entertainment have become more integral to their lives. The
same source may provide you with ideas, inspiration, and the drive to act on what you
read in today's digital media. The media has a significant impact on public opinion as well
as by extension, on people's beliefs, values, and daily habits. Given that the press does not
create the events it reports on but rather creates a new reality, the effects of its
depictions of the world may be both beneficial and detrimental. The impact of diverse
media on the behaviour of viewers is the major topic of this study. Another objective is
the partitioning of the virtual and actual worlds. This might provide insight into whether or
not young people's decisions to concentrate on online life or the actual world are
influenced by current media trends.
Keywords
technological, advancement, technologies, communication, information, entertainment, digital.
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