The pandemic caused by SARS CoV-2 and the disease COVID-19 have linked tourism with local entrepreneurship. It is a phenomenon in which political, economic and social actors converge to reactivate the local economy. In this line, the objective of this work was to validate an entrepreneurship scale, considering four dimensions: trust, opportunity, optimization and innovation. An exploratory, cross-sectional and psychometric study was carried out with a sample of 100 coffee growers from central Mexico. Four factors were established that explained 32% of the variance, suggesting the contrast in another sample. In relation to the state of the art, the scope of the study is discussed

Covid-19, Entrepreneurship, Model, Specification, Utility