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Volume 20 No 17 (2022)
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Modelling Risk Perception: A Case Study of Indian Investors
Dr. Sarni Jain, Prof. (Dr.) Sanjeev P. Sahni, Prof. (Dr.) Brajesh Kumar
Abstract
The purpose of this paper is to establish a relationship between demographic characteristics and risk perception of Indian investors. This study is quantitative in nature and collects the data by distributing the close-ended structured questionnaire to active Indian investors. The paper distinguishes between investors on the basis of risk perception i.e., risk-averse and risk seekers. We establish that demographic characteristics like gender, marital status, educational qualification, occupation, monthly income and number of dependent family members affect the risk perception of investors. However, it is found that age does not affect risk perception.
Keywords
Risk perception, Indian individual investors, demographic characteristics, logistic regression, risk- averse, risk seeker.
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