Volume 16 No 5 (2018)
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Motivation of Enterprise Motivation Management Mechanism Based on Neuromanagement
Xiaheng Zhang
Abstract
In enterprise management, motivation is an important measure and function. At the enterprise level, material
motivation and spiritual motivation often become the main motivation means to employees. In this paper, we
mainly use the ERP theory in neuromanagement to study the neural mechanism of internal material motivation
and external spiritual motivation to destroy intrinsic motivation effect through stopwatch key experiment. The
research shows that internal material motivation is not always able to play a positive role in promoting, and
sometimes it may destroy the original intrinsic motivation, which is not conducive to the continuous effect of
motivation, while external spiritual motivation can often enhance the motivation management mechanism of
enterprises. Based on the achievements of this research, we think that the leaders of enterprises need to flexibly
apply two kinds of motivation measures in the motivation management mechanism of enterprises, so as to fully
play the positive effect of motivation
Keywords
Neuromanagement, Electrocorticogram (EEG)Signal, Material Motivation, Spiritual Motivation
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