Movie Consumer Sentiment Analysis: A Systematic Literature Review

Volume 20 No 8 (2022)

Mohamed Ibrahim. A. U, Dr. N.Sudha

DOI: 10.14704/nq.2022.20.8.NQ22272

Abstract

Sentiment analysis is the study of sentiments and viewpoints. Sentiment analysis of data is highly valuable for expressing the perspective of the general public, a subgroup, or an entity. This method is used to determine an individual's feelings on a certain piece of information. Internet or online platforms contain a massive quantity of data that comprises reviews of groups and individuals. These reviews have been studied and analyzed by several scholars for understanding the sentiments. The current study aims to systematically review the existing literature on sentiment analysis on movie reviews.

Keywords

Sentiment Analysis, Text Mining, Machine Learning Approaches

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