Journal Cover
Volume 20 No 7 (2022)
Download PDF
Open and Closed innovation strategy with leadership principles : Case of Coca-Cola Company
Dr. Prasad Begde,Dr. Ashish Tripathi,
Abstract
Strategic management along with leadership principles are the core areas of any organization and it helps
the leaders to take the company to a place at which it can have competitive edge over the others. To
perform this analysis, Coca-Cola is selected because it is an old, successful American multinational. The
organization’s success and growth is always dependent on the senior management or CEO of the company
as they are ones responsible for devising strategies while keeping in mind the goals and social
responsibility of the company
Keywords
Open innovation, closed innovation, Coca-Cola Company, corporate social responsibility
Copyright
Copyright © Neuroquantology
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Articles published in the Neuroquantology are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJECSE right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.