The primary objective of this study was to assess the degree of familiarity and understanding with khadi among young people in the Panipat area of Haryana. The research analyzed the factors that determine whether or not young people would accept a certain kind of purchasing behavior. Two hundred and ninety-two participants aged 18 to 29 were randomly chosen to participate in the study. It was found that 62% of young people did not consider khadi to be a financially viable alternative. Forty percent of buyers reported just being familiar with cotton khadi, and 56 percent reported accepting it because to its high comfort level. Similarly, 70% of those polled said that khadi is appropriate for people of all ages. Khadi is a source of national pride because of its association with India's independence effort. The khadi movement sought to promote Indian products and encourage the boycott of imported ones, particularly cotton. Khadi continued to have political connotations even after independence. In the past, only prominent politicians and Gandhiji devotees wore khadi. Khadi, often spelled "Khaddar," is a fabric that is both hand-spun and hand-woven.

Buying behaviour, Consumer awareness, Perception, Youth preference