Insurance is one of the service sectors which play the vital role in quality based services. This sector consists of all types of financial activities such as banking and trade of securities. Insurance covers many aspects of assurance on life, medical and insurance on general aspects. Health insurance is an instrument that supports monetary requirements at the time of uncertainty faced by the insurer. Over the past few decades, India’s achievement in terms of healthy survival consciousness has been significant but health insurance sectors are still the way behind while comparing with many other similar countries. Covid -19 impact created prerequisite of health insurance. The purpose of the study is to highlight the factors for choosing the health insurance and personality traits on perception of health insurance. The study investigated the survey through the structured questionnaire and applied convenience sampling method. The SPSS statistical tool was employed to draw the results from the 100 respondents. Descriptive statistics, Anova, Correlation, Regression and Factor analysis are applied to infer the results. The study identified three variables like, Assurance, convenience, responsiveness and satisfaction as service quality. This study concluded that convenience and responsiveness has significantly correlated. Challenges and personality traits are perfectly correlated. Finally, the result shows that personality traits have an impact on buying behaviour of health insurance

Personality Traits, Perception, Health Insurance, Personality Traits, Quality Services