Investing in the financial sector is a highly sensitive undertaking. This study employed qualitative data analysis using MAX-QDA software to examine the organizational and administrative foundations governing financial affairs at Al Salam Bank - Algeria branch. The research utilized direct interviews, YouTube audio clips, and Twitter tweets as investigative tools. The analysis unveiled diverse relationships between the bank and other pertinent financial institutions, depicted through comparison tables, spectral maps, a word cloud, and a tree of consecutive words. The study's findings highlighted a regulatory stagnation issue in the interaction between the bank and the Central Bank of Algeria. Additionally, the research demonstrated the capacity of qualitative analysis to interpret economic and social phenomena.

qualitative analysis;MAX-QDA;spectral analysis;ESalam Bank.