


Volume 20 No 22 (2022)
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RASHTRIYA SWASTHYA BIMA YOJANA; A SOCIAL INNOVATION IN THE FIELD OF HEALTH CARE- A STUDY
SARITHA K S, Dr.R. MABEL SULOCHANA
Abstract
Social innovation denotes to the strategy and execution of innovative interpretation that infers
abstract method, invention or organizational modification which eventually targets to expand the
prosperity and well -being of individual and communities. Social innovation is not the entitlement or
honor of any organizational form or legal structure. It is the process of developing and implementing
new effective solution to solve social or environmental issues. Whether these come from national
policies, governmental or non-governmental entities, such solutions should meet current social needs
better than it has done before. Social innovation in health as an initiative, offers a means by which
universities, agencies and government institution can nurture, encourage and support local responses to
everyday needs and constrains to access health services. The purpose of this article is to find out the
awareness level of beneficiaries towards Rashtriya Swasthya Bima Yojana in Neyyatinkara Taluk of
Thiruvananthapuram district of Kerala. The objective of this study are to realize the Rashtriya Swasthya
Bima Yojana a social innovation in health care and to study the awareness level of beneficiaries and to
find out the difficulties faced by them and finally suggest the measures for successful implementation of
Rashtriya Swasthya Bima Yojana Scheme
Keywords
Social innovation, Rashtriya Swasthya Bima Yojana, Health insurance, Health Initiative, National policies.
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