In today’s business environment, it’s more important than ever to strive for strong ethical behavior. When companies operate without transparency, honesty, and kindness, they risk legal and financial repercussions as well as loss of credibility in the eyes of customers and other stakeholders. Business ethics and Corporate Social Responsibility play an important role in business. Business ethics means a set of standards to be followed within the organisation where as Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. This study is qualitative in nature based on the literature about both CSR and business ethics. This study also explains the role of Corporate Social Responsibilty and Business Ehics in business. Thus its concluded that both concept are important for the business, business ethics mainly deals with internal affairs whereas Corporate Social Responsibilty deals with external affairs, which help to create a brand image among the customers.

Corporate Social Responsibilty, Business Ethics, Brand image, Stakeholders