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Volume 16 No 6 (2018)
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Relationship between Negative Emotion and Investment Behavior of Enterprises
Jiankun Chu, Xing Liu, Runren Wu, Ling Zhang , Yingji Li , Hyunrae Cho
Abstract
Emotion is the result of the interaction of subjective factors, environmental factors, neural processes and endocrine
processes. The production and regulation of emotion cannot be separated from the regulation of cranial nerves.
Meanwhile, emotion can influence human behavior through a certain nervous system. The investment behavior of
an enterprise is an important link of its financial decision-making, which determines the business situation and
development prospect of the enterprise. Starting from the cranial nerve, this study focuses on the influence of
emotion on investment from both theoretical and empirical perspectives, and both theoretical and empirical results
show that emotion has a significant impact on investment, and positive emotion can significantly promote the
increase of the investment
Keywords
Negative Emotion, Investment Behaviour, Investors’ Emotion
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