Role of Cuisine's Contribution in Branding of Destination Tourism Branding

Volume 20 No 7 (2022)

Umang Bhartwal, Naveen Sharma

DOI: 10.14704/nq.2022.20.7.NQ33385

Abstract

Looking in the present trend in tourism, cuisine plays significant role prior and during the expedition of tourists. The course of the study is based on tourists behavior and attributes towards the cuisineswe try to evaluate the “Branding” words in contrast of cuisine in studies via formulating and understanding about different cuisine elements such as cuisine dishes,reference figures are placed to understand intention of tourist, features of dishes, cuisine branding components that can be comprised of slogan, songs, quotes about the host cuisines, cuisine brand persona, cuisine images in the mind of tourist and many more

Keywords

Branding, Cuisine branding, cuisine dishes figures, cuisine-branding components, Questionnaire, Likert Scale, Strategies, Tourism policies

Copyright © Neuroquantology

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Articles published in the Neuroquantology are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJECSE right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.